AboutUs

BY was born from a simple idea: to express personality through design. We chose a simple aesthetic to create something unique and original, where every detail tells a story - yours.

Our name, BY, stands for Be Yourself - an invitation to stay authentic, break the mold, and own your identity. 

 T-shirts, hoodies, caps: each piece is made for those who want to stand out, without shouting. 

No fast fashion. Just style, meaning, and self-expression.

We're young, indipendent, and building our place in the world - just like you.